![]() ![]() Like many types of social media, it could be considered a "necessary evil." Fortunately, it can also present an opportunity to recapture the attention of prospective clients and customers. ![]() In the third quarter of 2020, LinkedIn reported more than 690 million users. While you may opt out of more "social" social media like Facebook or Instagram, employers look to LinkedIn to find new employees and vet potential candidates, and most professionals use LinkedIn as a networking tool. If you own a business, work for a business, or are looking to be hired by a business, you know that LinkedIn is a necessary platform. It’s called " retargeting" and you’re about to learn everything you need to know about LinkedIn Retargeting. Thankfully, marketers have a solution for this. Isn’t it frustrating when you see how many people visit your website and look at a product, and leave without ever making a purchase? You’ve managed to attract them to your business, but what good is paid advertising and a beautiful website if shoppers don’t convert to customers? Once they’ve got our attention, they have another opportunity to sell their products to us. Marketers know this, and so they’ve had to find a way to recapture our attention when we’ve been squirrelled by another option. With so many options, we become easily distracted, following the next shiny object to another site, another company, or another method of meeting our needs altogether. Our world is filled with hundreds or thousands of items for anything your heart desires. ![]() Every day, you research items from pet shampoo and carpet cleaner in your personal life to CRM systems and social media schedulers for your professional life. ![]()
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